IBS is the (relatively) new kid on the block in the UK penstock market; The sector is well-established with some longer-term players maintaining kit frameworks with numerous water companies, although recently there does appear to be a shift away from this type of historical procurement arrangement.
Just to be clear, when we refer to a penstock, we mean a sluice or control type gate that controls the flow of fluid (e.g. water or sewage) and not the enclosed pipe that delivers water to hydro turbines, which is also called a penstock. The term penstock is inherited from the earlier technology of mill ponds and watermills and dates back to the 17th century! You might not be aware of this (and why should you be), but I can assure you that we are! In fact, believe it or not, we find this stuff fascinating and perhaps that’s why we excel at what we do….
So yes – we are quite new to the UK penstock market (only almost 10 years) – but that’s honestly not a bad thing! Many of us remember the amazing ‘Avis’ advertising campaign about how being the biggest and longest-established company isn’t always a guarantee of quality! ‘We try harder’ was Avis’s way of showing they were a force to be reckoned with, even though Hertz had been dominating the vehicle rental market for quite some time. What’s interesting today is that it’s not clear at all who’s bigger now: there is no clear-cut answer – is it Hertz or Avis, or even one of the other car rental companies? Was this result shaped by an amazing advertising campaign or the attitude it stemmed from? Possibly a little of both, to be fair – although Avis certainly backed up its promises on the ground, too.
We can very much relate to this; Working in an industry with far more established reputations and relationships has made us even more conscious of our range of products, designs, availability and quality of customer service. We know we’re really on our game and we hope that the products and service that we’re delivering to our customers is second to none, no matter how old (or young) we are.
So – as we’ve said – we DO try harder and we plan to do so for many, many years to come.